Metro Station
Metro Train Ticket Booking app
About
This app enables users to effortlessly book metro train tickets, conveniently recharge their accounts for don't waste our time in counter transactions, efficiently manage their accounts, and track train locations.
Problem
Problem and proposed solution
Problem
Long queues at ticket counters. Difficulty in understanding the fare structure. Sometimes a lack of convenient payment options. These problems can lead to delays, frustration, and inconvenience for passengers trying to purchase tickets.
Solution
Allows passengers to purchase tickets in advance, select their journey details, and make seamless payments.
Create an interactive and visually appealing infographic within the app that explains the fare structure.
Allows passengers to purchase tickets in advance, select their journey details, and make seamless payments.
Create an interactive and visually appealing infographic within the app that explains the fare structure.
Develop a dashboard where users can view their card balance, recent transactions, and journey history at a glance.
Integrate various payment methods seamlessly into the app, such as credit/debit cards, mobile wallets.
Design Thinking Process
User Centric Design System ( 7 Weeks )
Empathy
User research
Interview
User Survey
Define
Problem and Solution
User Persona
User Journey Map
Empathy Mapping
Ideate
Creating Ideas
User Flow
Information Architecture
Sketching
Prototype
High Fidelity
Prototype with interaction
Style Guide
Testing
Usability Testing Report
Heuristic Evaluation
Empathy
User Interview
Empathy use to understand the user in our shoes and helps to identify the users needs and goal. It has research, user interviews, competitive analysis, ect.
User Interviews and Insides
Is there anything else you'd like to share about your metro commuting experience or expectations from a mobile app designed to assist you during your journey?
I'm excited about the possibilities of this app. It would be great to have a one-stop solution for all my metro needs.
What features or functionalities do you expect from a metro ticket booking app to make your commuting experience more convenient?
I would love an app that allows me to book tickets in advance, select different ticket types, and easily manage my travel.
What concerns or preferences do you have regarding the security and privacy of your payment information within a mobile app?
I value my privacy and security. I'd want the app to ensure my payment information is encrypted and protected.
How do you prefer to make payments for metro tickets or passes - through mobile wallets, credit/debit cards, or other methods? Why?
I prefer using mobile wallets because they're quick and secure. It's convenient to have all payment options in one app.
How often do you use the metro for your daily commute or travel, and what are your typical reasons for using it?
I use the metro regularly for my daily commute to work. It's a quick and eco-friendly way to get around the city.
Can you recall a time when you had to recharge your metro travel card or manage your payment methods using an app? How was that experience for you?
I've used apps for recharging travel cards, and it was convenient. It's a time-saver and keeps me from worrying about carrying cash.
Do you feel that real-time tracking of the train's location and upcoming stops would be beneficial to your metro journey? Why or why not?
Absolutely, real-time tracking would be a game-changer. It helps me plan my commute better and reduces uncertainty.
When using public transportation, have you ever encountered difficulties finding the right exit at a metro station? If so, can you describe your experiences?
Yes, I've been lost in metro stations before. It would be great if an app could guide me to the right exit.
Have you ever used a mobile app that provides guidance for finding the right exit in a metro station? How did it impact your experience?
Yes, I've used such apps, and it made a big difference. It reduced my stress and made my journey smoother.
Can you describe any challenges or pain points you've experienced when buying metro tickets or passes in the past?
In the past, I've found it inconvenient to stand in long lines at the station to buy tickets. I'd prefer a simpler solution.
Define
User Journey mapping
In this process designers gain insights from empathy phase put them together to define a problem statement. In this process designers develop a user persona, empathy mapping and user journey mapping
User Journey mapping
User scenario are concise and represent a snapshot of user experience, It includes who the user and what their goal at that moment
User Journey Map
Claire
Claire starts her day with her usual metro commute. She heads to the metro station, and her emotions are monitored at various points along the journey.
Define
Persona
Persona
User Persona is a semi fictional representation based on user research. It helps to understand the users needs and pain points and goals and, it bring focus and empathy on design thinking process.
Persona
Claire
Age
: 34
Occupation
: Marketing Manager
Metro Usage
: Commutes to work via metro daily
Pain Points:
Long Queues: Claire finds standing in long queues at the metro station frustrating, which can lead to delays in her morning routine.
Confusing Exits: She has gotten lost multiple times trying to find the right exit in large metro stations, which can be stressful.
Limited Payment Options: Limited payment options at the station make it inconvenient for her to recharge her travel card.
Uncertain Schedule: She has experienced frustration when trains are delayed or services disrupted without prior notice.
Goals:
Efficiency: Claire aims to make her daily metro commute as efficient as possible, as she values her time and hates waiting in long lines.
Ease of Payment: She wants a convenient way to buy metro tickets and recharge her travel card using her mobile phone.
Reliable Information: She desires real-time information about train schedules and any service disruptions.
Persona
Tom
Age
: 40
Occupation
: Graphic Designer
Metro Usage
: Occasional traveler exploring the city
Pain Points:
Navigational Challenges: Tom finds it challenging to understand metro systems in new cities, making him anxious about getting lost.
He needs affordable ticket options and payment methods that cater to occasional travelers.
Limited Payment Options: Limited payment options at the station make it inconvenient for her to recharge her travel card.
The app should offer real-time information about train schedules, ensuring he doesn't miss important tourist attractions.
Goals:
Simplicity: Tom wants a straightforward way to navigate the metro system in an unfamiliar city during his travels.
Cost Efficiency: He is conscious of his budget and seeks cost-effective travel options, including metro tickets.
Local Experience: Tom aims to blend in with the locals and have an authentic experience while using public transportation.
Define
Empathy mapping
Empathy mapping
Empathy map is a collaborative visualisation used to articulate what we know about the particular type of users. It used to understand users needs, step into users shoes and create stakeholder centric discussion.
Empathy Mapping
Claire
Say
Expresses frustration when standing in line, discussing the inconvenience with fellow commuters.
Asks station staff or fellow passengers for directions and advice when feeling lost.
Speaks positively about the idea of an app that could simplify her metro commute.
Think
Thinks about the need for a quicker and more efficient ticketing process to avoid delays.
Believes that having real-time train tracking and exit guidance would greatly reduce confusion.
Hopes the app can provide accurate updates on train schedules and any service disruptions.
Does
Continues to purchase paper tickets reluctantly, as it's the current option available.
Uses the app on her smartphone to check train schedules and track the location of her train.
Follows the exit guidance provided by the app when available.
Feel
Feels frustration and stress during her commute, primarily when dealing with ticket queues and exit confusion.
Experiences a sense of relief when using the app's features for tracking and exit guidance.
Would feel more at ease if she had multiple payment options and access to accurate information.
Empathy Mapping
Tom
Say
May express confusion or frustration when trying to navigate the metro station or communicate with locals due to language barriers.
Asks fellow tourists for advice or directions, especially when facing navigational challenges.
Speaks positively about the idea of an app that could enhance his tourist experience by simplifying metro travel.
Think
Thinks about the complexity of the metro system in an unfamiliar city and the need for a simplified solution.
Believes that an app can provide cost-effective ticket options suitable for tourists.
Wonders if the app can guide him safely to the right exit, reducing anxiety and ensuring he doesn't get lost.
Does
Uses the app on his smartphone to plan his metro routes, especially between popular tourist attractions.
Prefers using the app to buy cost-effective tourist-friendly tickets, reducing the need for paper tickets.
Relies on the app's exit guidance feature to safely navigate the metro stations.
Feel
Feels overwhelmed and anxious about navigating an unfamiliar metro system.
Experiences relief and comfort when using the app to simplify his metro travel.
Would feel more at ease and confident with an app that caters to the specific needs of tourists.
Ideate
User Flow andInformation Architecture
Ideate is a creative process, in this stage designers identify the innovative solution to the problem statement and designers generate a ideas e.g (Brainstorming, Sketching, Story Board, User Flow)
User Flow
User Flow in ux design is the path taken by a prototyping on a website or application to complete a task.
User Flow
Buy a ticket and find a gate
User Flow
Recharge a Travel Card
Information Architecture
Information Architecture is a discipline that focuses on the organisation of information within digital product.
Information Architecture
Recharge a Travel Card
Prototype
High-Fidelity
High-Fidelity
In this stage designers develop a inexpensive product to test a product with our team and other department or direct users to get a feedback that helps to refine a user experience and increase users satisfaction.
